Cross-cultural writer based in Mexico City crafting copy rooted in context and cultural connection. I write stories and imaginative narratives for creative projects, women-led businesses, editorials, and thoughtful brands across art, design, hospitality, travel, beauty, spirits, and climate consciousness.
For all inquiries message me at luna.abelia@gmail.com
Selected work
Cocina elemental
de humo y fuego
Escondido en el jardín de Maison Celeste, ARDA evoca una experiencia sensorial a través del fuego, la leña y el humo. Experimentamos con ingredientes de temporada y las delicias de la tierra y el mar, para crear una experiencia gastronómica casual acompañado de un servicio exquisito.
Role: Creative Copywriter / Brand Narrative & Taglines
Creative Studio: Cana Studio
Mexico City, 2024
Belong with us
Tribe Caribe Cayo Hueso is more than a boutique hotel, it’s a cultural destination in La Habana’s Afro-Cuban neighborhood of Cayo Hueso where Cuba’s rumba community gathers. To promote their tours and experiences, we wanted travelers to soak up the joy, sensuality, and resilience of the neighborhood and community at large—we wanted them to feel like they belong.
Role: Concept, Director, Script Writer, Voice Over
La Habana, Cuba 2024
Havana’s Lifeblood
“The artists who remain are Havana’s lifeblood.” This central truth drove the concept for a script that awakens travelers to how very special it is to experience Cuba through the unique lens of Tribe Caribe Cayo Hueso. More than a hotel, it’s a cultural destination amplifying the voices and expression of Caribbean and Latin America artists.
The film features four Cuban artists joyfully opening up their studios and creative process to the culturally curious.
Role: Script Writer, Voice Over
La Habana, Cuba 2024
Inhabit the textures
of Mexico
The cultural splendors of Mexico’s rich past and present come to life at Casa Cuenca, a new boutique hotel in the Condesa neighborhood of Mexico City.
Role: Creative Copywriter / Website & Blogs
Creative Studio: Cana Studio
Mexico City, Mexico, 2024
Unearth her
Casa Ancestras cultivates ancient wisdom and remedies from Madre Tierra.
Rooted in her wisdom and gifts, we unearth your natural radiance through non-toxic, restorative facial experiences. It’s about reconnecting to the earth, to your ancestors, to yourself.
Role: Creative Copywriter / Website
Creative Studio: Cana Studio
Mexico City, Mexico 2023
I used to hate
the wind
Ruminations on the wind for award-winning mezcal & tequila brand made in tune within the rhythm of Nature (with a capital N). The Lost Explorer is an irreverent, curious brand with a mission to give not just take from the earth.
Role: Creative Copywriter / Poem
Mexico City, Mexico 2024
My practice embraces bilingualism, identity, nature, and playfulness to unearth compelling, poetic narratives. I’ve been published in PIN-UP, MATERIA, and WHETSTONE magazines.
I’m the lead Creative Copywriter for The Lost Explorer, an award-winning spirits brand and CANA Studio, an independent creative practice enhancing how brands and institutions connect with people.
QUICK CV:
CASA CUENCA HOSPITALITY — A hotel that inhabits the textures of Mexico.
Creative Copywriter / Website & Blogs
2024
CASA ANCESTRAS BEAUTY — Ancestral Facials. Unearth Her.
Creative Copywriter / Website
2023
THE LOST EXPLORER SPIRITS — Award-winning mezcal & tequila made in tune within the rhythm of Nature.
Creative Copywriter / Website, Newsletters, Blogs & Campaigns
2023-24
PIN-UP
ART & ARCHITECTURE — “Piñata Patina. Niños Héroes New Exhibition at AGO Projects”
Writer / Editorial
2023
FÁBRICA
ART & CULTURE — a refuge & a third space for community & communion.
Writer / Artist Interviews & Exhibition Texts
2022-23
TRIBE CARIBE HOSPITALITY & CULTURE — Boutique hotel & cultural destination in Cayo Hueso, La Habana.
Creative Director & Narrative Director / Website, Newsletters, Blogs & Campaigns
2022-24